Work · St Michael’s Mount
St Michael’s Mount
Since 2008 we've helped the team at St Michael's Mount protect their brand, guide their visitors and look after a historic site, in print, on the ground and online.
- Client
- St Michael’s Mount
A Cornish icon, presented consistently since 2008.
St Michael’s Mount is one of Cornwall’s best-known places. We’ve been its creative partner since 2008, keeping the brand consistent everywhere it appears and designing ways for visitors to explore that help protect the site itself.
The challenge
A place this well known has a lot to live up to. Every leaflet, sign and screen has to reflect the Mount’s high standards, across a busy team and several sub-brands. At the same time, the historic site has to welcome visitors while being conserved for the future, so how people move around it matters. [Add a line in the team’s own words about what they needed from a design partner.]
What we did
Why: We work alongside the team as guardians of the brand, making sure the Mount’s identity, key messages and standards come through consistently in everything it produces
How: We developed a wayfinding and interpretation strategy that highlights the key routes around the site, shaping how visitors experience it and supporting ongoing conservation. To ease footfall further, we designed and built an online tour so people can explore the Mount digitally. We also designed a dual-purpose guidebook that works both as an on-site guide and as an educational resource at home, plus sub-brands for Amphicraft and the Island Café, full exhibition graphics for the Steward’s House, and a steady stream of marketing materials.
When: This is long-term, ongoing support rather than a one-off project. Over the years we’ve become an extension of the team, handling their content and visitor data carefully and securely along the way.
The result
Wherever visitors meet St Michael’s Mount, from a sign on site to a page of the guidebook or the online tour, it looks and feels like the same place. The site has tools to manage how people explore it, and the team has a partner who knows the brand inside out. [Add a real outcome if you have one, e.g. online tour visits, guidebook sales or visitor feedback.]
- Creative partner since 2008
- Wayfinding that steers visitors along the key routes
- An online tour that takes pressure off the site
- One guidebook for visiting and learning at home
- Sub-brands and exhibitions that stay true to the Mount
A short quote from the client that names a result, not just the experience.
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