Rooted in Purpose: Unified Design for a Regenerative Heritage Space

Overview

We worked closely with The Gardeners’ House team to develop a brand that reflects the building’s unique heritage and its forward-looking purpose as a community and environmental hub. The project began with a brand discovery workshop to define the organisation’s values, audiences, and ambitions — laying the foundation for a brand that feels authentic and grounded.

The visual identity centres around a bespoke logo, inspired by the distinctive arched window at the end of the historic building — a subtle, abstract mark that connects past and present. We created detailed brand guidelines to support future use and ensure consistency across all applications.

Our work extended into a range of printed materials and physical signage, including wayfinding designed to enhance the visitor experience and reflect the building’s thoughtful regeneration. A custom WordPress website brings the story to life online, providing an engaging, accessible platform to support outreach, events, and ongoing community engagement.