Southerly

Built to Endure: A Bold New Brand for Southerly’s Next Chapter

Brand / Print / Digital / Display

Overview

We partnered with Southerly to relaunch this iconic sailing brand with over 50 years of heritage. Our work began with a strategic repositioning to re-establish Southerly’s place in the modern market, balancing its storied legacy with a fresh, forward-facing identity.

We developed a new logo and visual identity system, supported by comprehensive brand guidelines to ensure consistency across all applications. From high-spec brochures to striking event display materials, the new brand speaks with clarity and confidence at every touchpoint.

To bring it all together, we designed and developed a custom WordPress website, showcasing the Southerly range with an elegant, responsive user experience — supporting both brand storytelling and lead generation.

Outcomes

  • Strategic brand repositioning to re-establish market presence
  • Refreshed visual identity including new logo and brand system
  • Comprehensive brand guidelines for consistent application
  • High-quality print materials to support sales and storytelling
  • Bold event display design for maximum visual impact
  • Custom WordPress website to showcase the Southerly range
  • Improved user experience to support engagement and enquiries
  • Cohesive brand experience across digital and physical touchpoints

“…exceptional designers who are great to work with. They have outstanding branding skills and consistently provides exceptional materials for our group of companies”